According to the 2016 statistics of World Health Organization, the male/female death probability of people between the age group of 15 to 60 is 214/138 per 1,000 people – an alarming number. Although this number is usually attributed to the variety of diseases and their untimed acceleration, the lack of affordable healthcare is equally responsible. However, hospitals such as Niira Radia’s Nayati Healthcare have been working towards improving the cost and accessibility of quality healthcare in the tier-2, tier-3 regions of the country.
ET Healthcare Interview with Niira Radia
In the interview with Shahid Akhter, Deputy Editor, ETHealthworld.com, Niira Radia said, “Consider Mathura. There is affordability in the region with landowners, but it is majorly a saving community with shades of poverty just like any other region. The most important thing to see is how much are the metropolitans charging for the services, what your viability is, and how much profitability do you need to be sustainable to grow?”
In similar tier-3 regions, the objective of hospitals must be based on having small profit shares for more number of years, thereby prioritizing public quality healthcare. Emphasizing on the pricing of health service, Niira Radia added,” Currently, we’re about 30-40% cheaper than the metros. We also examined that when Nayati was not in Mathura, people used to travel hundreds of miles to metropolitans. And if one person in a family falls sick, the entire family has to go. It is important to factor in the financial and emotional cost associated with people in such conditions.”
Factoring in the current scenario of healthcare in the hinterland of the country, awareness is the biggest challenge faced by healthcare providers. For instance, if someone feels sick, they undermine their condition and prefer to take over the counter medications suggested by a pharmacist instead of scheduling an appointment with the doctor. Expressing concern about this traditional habit of people from tier-3 regions,
Radia said, “By the time they visit hospitals like ours, they are in a decomposed situation. What could have been dealt in a general ward with judicious management has to be then addressed in an ICU and the costs go up. Along with this, the condition of people in such regions is bad. According to our numbers, we have dealt with nearly 5,000 cases of trauma in the last eight months.”
As the chairperson of Nayati Healthcare, Radia suggested that in case of healthcare for the affordable section, the cost of services has to be balanced with their need. She said, ”The most expensive medicine is not the best medicine. Such an approach is followed in many metropolitan hospitals. However, in case of such regions, you need to hire such clinicians who do not follow this approach, understand and empathize with the patient’s condition along with judicious management.“
About Nayati Healthcare:
Niira Radia established Nayati Healthcare in 2012 with four medical units and a team of 45 professionals. With hospitals in Agra, Mathura, and New Delhi, Nayati Healthcare features world class facilities, state-of-the-art machines, and experienced doctors. It will soon mark its presence in Gurugram, Amritsar, and some parts of Delhi NCR.